Around 1800 new international degree students started their studies in Estonia this September. As part of a traditional welcome, Study in Estonia provided all students with welcome bags which also included materials about studying, researching and business in Estonia. Study in Estonia "Welcome Bag" has been recognised by the global international education PIEoneer Awards as one of the best marketing campaigns in the world.
This year’s welcome included Study in Estonia brochure “Survival Guide for International Students”, as well as useful information by Research in Estonia (Estonian Research Council), E-residency (Enterprise Estonia), Erasmus+ (Estonian Education and Youth Board) and Visit Estonia (also Enterprise Estonia).
The welcoming materials were provided to all Estonian universities that teach full degree programmes in English (Estonian Academy of Arts, Estonian Academy of Music and Theatre, Estonian Business School, Estonian Entrepreneurship University of Applied Sciences, Estonian University of Life Sciences, Tallinn University, Tallinn University of Technology, University of Tartu, Tallinn Health Care College, Tartu Health Care College and Estonian Aviation Academy).
Photo: Helena Alekand (Education and Youth Board)
“The goal of our marketing campaign is to welcome the international students to Estonia and provide them with necessary tools for making the most out of their experience,” Study in Estonia international marketing specialist Triinu Lillepalu said.
Study in Estonia is a cooperation initiative that introduces Estonia as a country offering high quality higher education opportunities. All Estonian institutions of higher education, at which it is possible to study in at least one program that is taught fully in English and is internationally recognised, can participate in the programme. The activities of Study in Estonia are coordinated by the Estonian Education and Youth Board in the framework of the Dora Pluss program, which is being realised via the European Regional Development Fund (ERDF) and with the aid of EU structural support.
August 2020. Estonian Education and Youth Board.
"Study in Estonia" marketing campaign reached the final of the global international education PIEoneer Awards 2020.
August 2020. Best Marketing Estonia.
Study in Estonia kampaania jõudis rahvusvahelisel konkursil finaali